208,000 SQUARE FEET OF PURE AWESOMENESS
600% increase in web traffic resulted in a dramatic rise in foot traffic and sales.
Legacy 925 has become the ultimate play-ground for all ages through the innovation of DPro’s marketing approaches.
About the project
Legacy 925 was experiencing some challenges in their advertising because they were targeting multiple demographics and offered various services from family entertainment, food & drink, to health & wellness. The audience ranged from kids, young adults, corporate, to parents. They wanted their target audiences to view Legacy 925 as a place that had something for everyone. Before, people came for only one location/store inside. After our work with Legacy 925, they wouldn’t walk in for one activity, but multiple activities that the center had to offer. DPro successfully managed this task through the development of numerous landing pages that were geared towards each, specific demographic.
We built a centralized website to focus on all of the benefits Legacy 925 had to offer. To connect the consumers to the brand, we created various videos for them to use on their website, broadcast media and for online syndication. Legacy 925 was targeting their audience within 30-50 miles from the location. DPro used multiple marketing tactics; such as TV & Radio spots, soft & grand openings for a variety of businesses, including the opening of their restaurant and bar, 925 Social. The client promoted events on a wide range of categories: corporate training, team building, live music, senior all night parties, lock-ins, weddings, bar & Bat Mitzvahs, graduations, fundraisers, and church events. As DPro branded Legacy 925, we created a tagline that was used to maintain our goal for our client, “There is something for everyone at Legacy 925, because Legacy 925 has it all.”
There’s nothing quite like Legacy 925. There are so many activities, such as an arcade, archery tag, field rental, football bowling, go-karts, laser tag, event center, bowling, The Den, and Urban Air. Each photo on their website intentionally emphasized the diversity of age and to show the viewers how much fun they can have at this one of a kind entertainment center. There really is something for everyone at Legacy 925, and now everyone knows it!